Cycletourism
ADEME (Agency for Ecological Transition)
Encourage
soft mobility
for a greener
future.
ADEME (the French Agency for Ecological Transition) is a key player in the implementation of public policies related to energy and ecological transition.
It supports businesses, local authorities, and citizens in their efforts to reduce environmental impacts and promote sustainable development. Through various programs, ADEME works towards optimized management of natural resources, reducing greenhouse gas emissions, and encouraging more responsible lifestyles, such as soft mobility.
As part of its commitment to promoting bike tourism, ADEME entrusted me with the creation of a motion design video. The goal of this video is to raise awareness among institutional stakeholders, such as municipalities and intermunicipalities, about the importance of developing cycling infrastructure. By encouraging cities to create bike lanes and promote bicycle use, ADEME aims to motivate citizens to adopt this sustainable mode of transport, while highlighting the potential of bike tourism for local areas.
