The social ads
agency focused
on performance.
Héroï is a young agency specializing in social ads campaign management, founded in July 2022.
It supports small and medium-sized businesses (SMEs), local authorities, and organizations across all digital advertising channels. With sharp technical expertise and an innovative creative approach, the agency optimizes its clients' return on investment (ROI) on social media.
CEO of Héroï reached out to me to design the brand’s visual identity and create a strong and distinctive image for the agency. The goal: to translate their expertise in social ads into a modern and impactful graphic universe. In addition to the graphic universe, I also worked on creating various digital communication materials to ensure visual consistency across all channels.
I chose to draw inspiration from the image of a puzzle and a ball maze, symbols of ingenuity, agility, and precision. These qualities are essential for a successful social ads strategy. This concept illustrates both the complexity of the digital landscape and Héroï's ability to navigate its challenges with mastery, finding optimal solutions to maximize the impact of clients' campaigns.
My work continued with the creation of complementary elements to enrich the brand universe. I was entrusted with designing pictograms to bring clarity and consistency to the website. I also created animations to illustrate Héroï’s services and expertise in a smooth and engaging way, adding even more personality and dynamism to the agency’s visual identity.
I was also entrusted with the creation of a Google Form template for audits and client interactions. The goal was to design a tool that is clear, professional, and in line with Héroï's visual identity. This template provides the agency with a structured and efficient tool to better support its clients in their digital strategy.
